Brand of the Week: Hanita


Each week, we take the time to highlight our favorite Fashion brands. Last week, we profiled London based Swedish jewelry brand Phine and this week we’ve decided to feature Hanita.

Established in 2008 by entrepreneurs Carlo Casillo and Antonio Auricchio (founders of Push) the label is known for its distinctly Italian aesthetic. Offering garments made in Italy with noble fabrics and an average retail price of 200 euros, Hanita blends the highest quality of its products at exceptional prices and has become a symbol of quality and elegance.

Hanita’s clothing line was inspired by Anita, a woman who often dressed in bright colors and elegant garments, and who fascinated Carlo Casillo since childhood, later becoming the inspiration for his work and his success. It is for this reason, therefore, that the brand is aimed at a woman full of style, who makes her choice to express every facet of her character, both in the most important moments and in everyday life.

In just a few years, the brand has grown, establishing itself in the world of Italian clothing and landing even abroad, and is present in 450 stores, 100 of which are overseas with about a quarter of the company’s turnover comes from European markets and beyond.

Discover Italian excellence and craftsmanship at and check back next week to find out who our next ‘Brand of the Week’ is.

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