Coach Relaunches Cult Handbag with global campaign featuring Kate Moss and Jennifer Lopez

Coach Fall 2021 Kate Moss

American luxury design house Coach has relaunched its iconic Rogue bag.

Titled Rogue 2.0, the bag which has been able to stand the test of time has been reimagined by Coach creative director Stuart Vevers five years since its first inception. This time around, it has been updated to be environmentally friendly and is made from a blend of organic cotton and recycled polyester complimented by Coach’s signature jacquard print.

The bag which according to the brand has been ‘inspired by free-spirits, rebels and dreamers’ is a part of its Autumn collection, titled ‘Coach Forever Season Two’ and comprises of bags, ready-to-wear as well as a collaboration with New York-based clothing company Schott NYC.

To mark the launch of the bag Coach has released a star studded campaign featuring Kate Moss, Jennifer Lopez, model and songwriter Koki, Ma Zhe, Kelsey Lu and Xiao Wen Ju. Lensed by German fashion photographer Juergen Teller and styled by Olivier Rizzo was shot at major landmarks around the world, including London Bridge, Griffith Park in Los Angeles, and the Bund in Shanghai.

Coach’s new Rogue bag is now available on Meanwhile check out the stunning campaign images here.

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