Gucci appoints Sabato De Sarno as Creative Director

Gucci appoints Sabato De Sarno as Creative Director

Italian label Gucci and its parent company, Kering has announced that Sabato De Sarno will assume the role of Creative Director for the House.

The surprise announcement was made in a joint press release Saturday over two months since Alessandro Michele announced he was stepping down as Gucci’s creative director after almost eight years.

In his new role De Sarno will lead the House’s Design Studio reporting to Marco Bizzarri, President and CEO of Gucci, with the responsibility for defining and expressing the House’s creative vision across the women’s, men’s, leather goods, accessories and lifestyle collections.

Raised in Naples, Italy the 39-year-old began his career at Prada in 2005, moving to Dolce & Gabbana. In 2009, he joined Valentino where he held positions of increasing responsibility, finally being appointed Fashion Director overseeing both men’s and women’s collection.

Marco Bizzarri, President and CEO of Gucci, commented: ‘I am delighted that Sabato will join Gucci as the House’s new Creative Director, one of the most influential roles in the luxury industry. Having worked with a number of Italy’s most renowned luxury fashion houses, he brings with him a vast and relevant experience. I am certain that through Sabato’s deep understanding and appreciation for Gucci’s unique legacy, he will lead our creative teams with a distinctive vision that will help write this exciting next chapter, reinforcing the House’s fashion authority while capitalizing on its rich heritage.’

Francois-Henri Pinault, Chairman & CEO of Kering, said: ‘One hundred and two years after Guccio Gucci opened his first store in Florence, Gucci remains one of the most iconic, prominent and influential luxury houses in the world. With Sabato De Sarno at the creative helm, we are confident that the House will continue both to influence fashion and culture through highly desirable products and collections, and to bring a singular and contemporary perspective to modern luxury.’

Sabato De Sarno said: ‘I am deeply honored to take on the role as Creative Director of Gucci. I am proud to join a House with such an extraordinary history and heritage, that over the years has been able to welcome and cherish values I believe in. I am touched and excited to contribute my creative vision for the brand.’

De Sarno will present his debut runway collection at Milan Women’s Fashion Week in September 2023.

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