Tommy Hilfiger unveils Fall 23 collection with campaign celebrating modern Americana

Tommy Hilfiger Fall 2023 collection

Tommy Hilfiger has unveiled its Fall 2023 collection with a campaign celebrating modern Americana.

The American lifestyle brand reinterprets its inclusive perspective on family with a multi-generational cast featuring the families and friends of Amber Valletta, Paloma Elsesser, Quincy Jones, SZA, and Devon and Steve Aoki.

Each of the cast were lensed in their natural elements to portray the richness of their personalities, interactions and environments. Friendships, communities and cultures come together in intimate, personal portraits that embrace a sense of optimism and shared joy.

Tommy Hilfiger’s Fall 2023 collection comprises of Outerwear characterized by timeless styles and Classic American Cool and inspired by escapes to the great outdoors.

‘This campaign is an all-out celebration of our brand values of belonging and inclusivity with a focus on family. We’ve brought together a cast of uniquely talented friends and family whose deep bonds and unwavering support of one another reminds me of the powerful relationships I have with my loved ones,’ said Tommy Hilfiger in a press release.

The Tommy Hilfiger Fall 2023 collection will be available on, in Tommy Hilfiger stores worldwide and through select wholesale partners throughout the season. Check out the inspiring campaign images here.

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