Victoria’s Secret unveils its Icon collection with Star Studded Campaign

Victorias Secret Icon collection

Iconic lingerie brand Victoria’s Secret has released its latest collection ‘The Icon’ with a star studded campaign that features new talent as well as legendary VS icons.

Celebrating natural beauty, empowerment, diversity and body positivity, the new collection comprises of 90s inspired bras, panties and lingerie in bold, luxe styles. It caters to a wide spectrum of body types and sizes ranging from 32A to 44DDD and XS to XXL.

One of the noteworthy items from the collection is the Push-Up Demi Bra which features a first of its kind lifting and shaping technology that is customized to enhance the wearer’s natural shape. Rounding up things are slips, teddies, robes, and garter belts.

To spice things up Victoria’s Secret has unveiled a campaign lensed by acclaimed photographer Mikael Jansson and styled by Camilla Nickerson. Making their return are the original Victoria’s Secret icons- Gisele Bundchen, Naomi Campbell, Adriana Lima, and Candice Swanepoel. They are joined by Emily Ratajkowski, Adut Akech, Hailey Bieber, Paloma Elsesser, and Sui He.

‘We are so excited to be launching The Icon by Victoria’s Secret collection. The collection was made to enhance one’s natural shape while staying true to the supportive and seamless look that we love. It’s an exciting, elevated collection to add to your wardrobe, while reinforcing that we are all icons,’ said Janie Schaffer, Chief Design Officer at Victoria’s Secret.

With a starting price of USD18.50 for panties, USD 54.95 for bras and USD 34.95 for lingerie, the Victoria’s Secret Icon collection iS available now in VS stores, retail locations and online. Check out the stunning campaign images here.

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