Hennessy opens first flagship store in Shanghai

Hennessy Flagship store in Shanghai

Cognac leader Maison Hennessy has opened its first flagship store in Shanghai.

Located at the Taikoo Li Qiantan, a bustling high-end retail destination in Shanghai, the store offers customers the opportunity to discover Hennessy’s exceptional cultural heritage with exhibitions and tastings. The heart of the store features a Master Blender Table that acts as a time capsule, recounting the stories of eight generations of Master Blenders and artisans who have nurtured Hennessy cognacs over the years.

These immersive and memorable bespoke experiences are further amplified by tasting and personalization services. The store also displays the full range of its emblematic Hennessy products such as the classic Hennessy V.S.O.P and Hennessy X.O to Rare Editions such as Hennessy Paradis and Hennessy Richard.

The opening also marks a new chapter in the history of Hennessy in China and a prime opportunity to deepen dialogue with Chinese consumers. The LVMH owned cognac house has long enjoyed a strong reputation among consumers, adapting and diversifying its business model, and connecting with people in particular through collaborations with Chinese artists.