Kering appoints Laurent Claquin as its Group Chief Brand Officer

Laurent Claquin

Luxury group Kering has named Laurent Claquin as its Chief Brand Officer.

Effective July 1st, 2024, Claquin will relocate to Paris from New York City to join the Executive Committee and will report to Jean-Marc Duplaix, Deputy CEO of Kering in charge of Operations and Finance. His appointment follows the departure in March of Valerie Duport, whose served as chief communications and image officer.

‘The creation of this role aims to enhance the appeal of Kering’s corporate brand as well as increase its visibility and influence. Achieving this requires consistent messaging across all touchpoints, and Laurent Claquin’s responsibility will be to define and coordinate Kering’s communications, both externally and internally, across all regions, following a unified editorial calendar and strategy,’ the luxury group said in a press release.

Claquin will also support the group’s brands, which include Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, DoDo, Qeelin and Ginori 1735, as well as Kering Eyewear and Kering Beaute by amplifying their communications efforts when appropriate, and by developing high-profile events that bolster their initiatives.

A graduate of ESC Rennes School of Business, Exeter University, and Universite Paris VIII, Claquin began his career as a consultant at PricewaterhouseCoopers, and then assumed various responsibilities at the Jeu de Paume, at the Centre Pompidou, and as Chief of Staff of the French Minister of Culture and Communication. He joined the Kering Group in 2005, and has held several leadership roles, including Senior VP of Communications and Head of Corporate Social Responsibility.

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