Marella opens new boutique in the Heart of Munich
Max Mara Group owned Italian contemporary brand Marella has opened a brand new boutique in Munich, Germany.
Located at 29 Theatinerstrasse, an iconic shopping street in the historic heart of Munich, steps away from Marienplatz, Odeonplatz, and the Residenz, the opening marks a strategic new step in the brand’s international growth.
Dedicated to the world of Marella, the new space reflects the brands’ signature Italian elegance of clean lines, refined details, and a wardrobe designed to empower modern femininity.
Conceived as a space that with a shopping experience that balances style with functionality, it spans two floors with a total of 139 square meters. The layout places the customer right at the center, offering a seamless and intuitive journey through the boutique. The interiors feature clean, modern lines, mirrored surfaces, and polished finishes designed to showcase the brands collections.
In addition, the store features a dedicated lifestyle accessories corner that expands the brand’s offering, reflecting its evolution into new categories. Integrated digital screens allow visitors to discover the brand and enhance their shopping experiences by creating a smooth connection between the physical and digital worlds.
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