Estee Lauder and Jo Malone London Introduce AI-Powered Scent Advisor Experience
Global Beauty Conglomerate The Estee Lauder Companies Inc has announced the launch of an AI-Powered Scent Advisor Experience for British luxury lifestyle brand Jo Malone London.
Designed to help customers discover their perfect fragrance, it addresses the challenge of sensory cues of in-store experiences that online fragrance shopping often lacks. Built by The Estee Lauder Companies’ AI and Innovation teams, it merges cutting-edge AI with the fragrance house’s deep scent expertise and consumer insights to create an intuitive and personalized experience in online fragrance discovery.
Customers can describe the kind of scent they’re looking for in a chat that interprets natural language responses and maps them to Jo Malone London’s olfactory data attributes to generate bespoke, expert-informed fragrance recommendations using Google’s Gemini and Google Cloud’s Vertex AI platform.
The launch marks a new milestone in Jo Malone London’s continued exploration of digital innovation and personalized experiences, following recent initiatives such as the brand’s Scent Layering tool and TikTok fragrance filter.
‘We are entering a new era of digital scent discovery where AI can bridge the gap between curiosity and confidence. With the launch of our AI Scent Advisor, we’re strengthening the way consumers explore scents, bringing the Jo Malone spirit of curiosity and creativity to online fragrance discovery. This smart advisor lets people describe in their own words what they’re drawn to and translates that into meaningful, tailored scent recommendations. It’s designed to feel like having one of our fragrance experts at your side, wherever you are,’ Jo Dancey, Global Brand President, Jo Malone London said in a press release.
‘This innovation marks a pivotal step in The Estee Lauder Companies’ ongoing commitment to leveraging technology to elevate consumer experiences. It reimagines what personalized digital experiences can feel like while unlocking deeper insights into our consumers and their preferences. By powering AI-driven innovation, we are bringing to market products and experiences that truly resonate with our consumers,’ Brian Franz, Chief Technology, Data & Analytics Officer, The Estee Lauder Companies stated.
‘Our partnership with The Estee Lauder Companies is a great example of how Google Cloud’s AI capabilities can solve complex business challenges while preserving what makes a brand distinctive. What’s notable here is the deep collaboration between technology providers and industry leaders who understand their customers and their craft. The result is delivering expert, personalized guidance online, demonstrating how companies can deploy AI to enhance what they already do well,’ Jose Gomes, VP, Retail & Consumer Packaged Goods, Google Cloud added.
The AI-Powered Scent Advisor Experience is available on JoMalone.com in United States and United Kingdom.
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