Burberry launches exclusive Festive holiday capsule and takeover at Bloomingdale’s
British luxury fashion house Burberry has launched an exclusive capsule collection and Festive holiday takeover at American department store chain Bloomingdale’s in New York City.
Celebrating the rich heritage and creative spirit of both brands, the Bloomingdale’s facade is wrapped in a larger-than-life rendition of a Burberry Check scarf, while on Lexington Avenue, the windows depict an enchanting storybook vignette blending iconic Burberry motifs, such as the house’s signature check and Equestrian Knight Design, with details from classic holiday tales and traditions.
As part of the takeover, Burberry has opened a pop-up space in The Carousel at the 59th Street store with a Scarf Bar. Modelled as a cosy British cottage, the space features a curated selection of iconic and beloved Burberry gifts including Heritage Trench Coats, signature cashmere scarves, clothing and fragrance while scarves are available in an array of colors, patterns and fabrications.
Finally, there’s an exclusive capsule collection for women, men and children in a special-edition red colorway of the Burberry Check as well as a ‘Big Brown Bag’ and teddy bear in Burberry Check (exclusively by Bloomingdale’s).
‘This festive season, we’re delighted to bring the spirit of Burberry’s British heritage to Bloomingdale’s. Celebrating more than 70 years of shared history, we are proud to collaborate with the New York City icon. Together, we are creating a one-of-a-kind experience, wrapping the facade in a larger-than-life Burberry scarf, and curating destinations throughout the store with a capsule collection that blends timeless British luxury, craftsmanship and the joy of the festive season,’ Burberry Chief Executive Officer, Joshua Schulman said in a press release.
‘We’re thrilled to partner with Burberry this holiday season – a brand whose craftsmanship, creativity and heritage align beautifully with Bloomingdale’s own spirit of innovation and celebration. This collaboration represents the best of both brands – uniting two icons to create an experience that feels timeless, joyful and truly special for our customers,’ Bloomingdale’s Chief Executive Officer, Olivier Bron added.
Burberry’s Festive holiday takeover at Bloomingdale’s is at 1000 Third Avenue, 59th Street and Lexington Avenue, New York NY 10022. The pop-up, windows and store facade are on view January 5, 2026 while the limited-edition items will be available in The Carousel and all Burberry shops throughout Bloomingdale’s 59th Street, on Bloomingdales.com and in selected stores nationwide.
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