Guerlain launches Rouge G Blooming Denim collection in collaboration with Nona Source
LVMH-owned French beauty house Guerlain has launched its Rouge G Blooming Denim collection in collaboration with Nona Source, the LVMH-backed resale platform for luxury deadstock fabrics and leathers.
Embodying circular design and responsible luxury, the sustainable limited-edition line features three iconic Guerlain products: Rouge G lipstick, Ombres G eyeshadow quad, and Meteorites pearls of powder reimagined as coveted collector’s pieces and thoughtful gifts. In addition there is a new/limited-edition item Kisskiss Bee Glow Oil for perfectly smooth and plumped lips.
Blending timeless elegance with environmental consciousness, each of the four cult products features cases of sheaths adorned with delicate floral motifs, and Nona Source Upcycled/repurposed surplus denim sourced from prestigious couture houses.
By giving new life to dormant textiles, Guerlain advances a virtuous approach to sustainability while preserving the craftsmanship and desirability of its heritage products. The collection celebrates both artistic reinvention and eco-conscious innovation, inviting beauty enthusiasts to collect, gift, or cherish these unique, upcycled treasures that merge high fashion with mindful luxury.
Highlights of the Guerlain Rouge G Blooming Denim collection:
Rouge G The Customizable Ultra-care Lipstick (USD 87)
the customizable ultra-care lipstick features a reinvented 89 percent skincare-based formula with natural-origin waxes and lily oleo extract for smoothing, rejuvenating comfort, and 16-hour wear. The ultra-light satin texture delivers a bare-lip sensation, plumped shape, and luminous sheen, enhanced by high-impact pigments and Abyssinian oil for vibrant color. The iconic jewel case is now lighter with 19 percent reduced weight and 30 percent lower CO2 emissions. It comes in three exclusive upcycled denim sheaths: Denim Flora (blue with floral motifs), Cherry Blossom (soft pink), and Red Rose (bright red with embossed petals). Refillable and collectible, the new cases pair only with new-generation refills.
Meteorites Blooming Glow Light-revealing Pearls Of Powder (USD 80)
This unique powder combines setting, correcting, mattifying, and illuminating benefits in one ultra-light formula with 95 percent naturally-derived ingredients, delivering a radiant complexion for up to 12 hours. It features an exclusive upcycled pink denim case adorned with floral details and golden accents. It revisits the popular 02 Cool/Rose harmony with a new denim-inspired blue bead for a balanced, multidimensional springtime glow, complete with a logoed pink ribbon powder puff.
Ombres G Eyeshadow Quad (USD 91)
Created using upcycled deadstock denim from top couture houses. the collector’s blue denim case is dotted with delicate floral designs accented by gold touches. It features four buildable shades: radiant floral matte pink for a luminous base, gleaming bronze for lash-line depth and contrast, metallic gold to brighten the inner eye corner, and sparkling denim blue with holographic reflections. The soft, sensory formula, enriched with winter rose oil, glides on effortlessly and blends seamlessly, complete with two applicators (foam tips, liner, and brush) for precise, versatile application.
Kisskiss Bee Glow Oil (USD 43)
Guerlain’s KissKiss Bee Glow Oil, a 92 percent natural-origin honey-tinted lip oil, blends skincare and makeup for nourished, plumped lips with 24-hour care and instant volume. Infused with Corsican honey, propolis, and royal jelly (boosting hyaluronic acid synthesis by 29 percent), it smooths, hydrates, and delivers glassy, non-sticky shine. The formula features a honey base, pH-reactive eosin pigments for personalized color revival, and light-reflecting vegetal oils. Available in 8 luscious syrup shades-including star hues 258 Rose Glow, 775 Poppy Glow, and 809 Lavender Glow-it comes with a soft, branched-bristle applicator for precise, generous application. It can be used alone for subtle tint and shine or layered with KissKiss Bee Glow balm for lasting, magnified color.
The collection is brought to life with a campaign photographed by fashion photographer Charlotte Wales, featuring Guerlain’s long-time muse model and philanthropist Natalia Vodianova. Showcasing of the Rouge G Blooming Denim collection, with fresh and natural femininity, the campaign evokes the sensual minimalism of the nineties.
The Guerlain x Nona Source Rouge G Blooming Denim collection is available now for purchase through Guerlain’s official website, Guerlain boutiques as well as select retailers. Check out the campaign images here.
Follow Fashion Model Directory on Linked In, Facebook, Twitter, and Pinterest, !
