DKNY unveils Spring 2026 collection with Hailey Bieber as its Global Face
New York based American fashion brand DKNY has unveiled its Spring 2026 collection with American model Hailey Bieber as its Global Face.
The new, high-impact campaign which marks her return as ambassador is Bieber’s second appearance since her 2025 debut for the the brands’ Fall 2025 Campaign which launched in Sept 2025.
Expanding on fame as an art form, the Spring 2026 campaign was photographed by Mikael Jansson inside an artist’s loft, the quintessential New York setting for creative encounters and the free flow of ideas. Drawing from the disruptive art scene of downtown New York in the ’60s, Bieber appears in a series of black-and-white images effortlessly dressed in looks from the latest collection.
Continuing last season’s breakthrough fashion story, her signature cool style parallels the brand as it evolves from one season to the next. Together, it is a statement that is larger-than-life.
Details of DKNY’s Spring 2026 Collection:
Grounded in creativity and reinvention, DKNY’s Spring 2026 collection comprises of monochromatic looks (black, white, beige and denim) that carry New York city’s unmistakable edge where the essentials meet attitude, and timeless style feels new again.
Key pieces include:
– a trench and denim shirt worn open over layers that sit close to the body
– tailored pants and loafers juxtaposed with a bra and oversized top,
– the ‘Naked Dress’ made famous in Sex and the City, now in black with clear straps
– a minidress in a polished pinstripe
– a blazer that channels a ’90s attitude
– a New York Yankees cap created in collaboration with DKNY
– relaxed jeans, strong eyewear and a signature bag
‘Hailey Bieber is one of the most influential style leaders today and a natural choice to continue representing DKNY globally. What makes this partnership so successful is how her personal style aligns authentically with the brand. She embodies the energy of DKNY while making the clothes her own,’ Jeff Goldfarb, EVP of G-III Apparel Group said in a press release.
Priced between Eur 42 – Eur 343, DKNY’s Spring 2026 collection is available now to shop on DKNY.com and in select retailers worldwide. Check out the campaign images here.
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