Adore Me and David’s Bridal release exclusive Bridal Lingerie collection for Summer Wedding season
Davids Bridal release exclusive Bridal Lingerie collection for summer wedding season” width=”800″ height=”1200″ class=”alignnone size-full wp-image-71325″ />
New York lingerie brand and American wedding retailer David’s Bridal have teamed up on an exclusive Bridal Lingerie collection for summer wedding season.
The collection reimagines bridal fashion with a fresh, modern approach to what brides wear beneath it all. Designed to inspire confidence before, during, and after the wedding night, it comprises of over 20 pieces across bras, sleepwear, panties, and lingerie (including corsets, babydolls, slips, and bodysuits), with everything priced below USD 65. Each look comes in a soft, romantic palette of whites, blush pinks, and light blues, plus delicate lace, elevated textures, and thoughtful details.
The collection is brought to life with a campaign starring reality-TV personality and bride-to-be, Giannina Milady Gibelli, as she prepares for her wedding with fiance Blake Horstmann.
‘Collaborating with David’s Bridal on this collection allowed Adore Me to bring together the best of both worlds: expertise in bridal fashion and a passion for lingerie that celebrates women. This was all about creating joyful, romantic, and empowering pieces that women truly want to wear for more than just their wedding night or honeymoon. It’s lingerie that you’ll hold onto long after, as a sort of keepsake from one of the biggest moments of your life,’ stated Dani Huxley, Assortment Director, Adore Me in a press release.
‘Tradition isn’t disappearing, it’s being personalized, and that includes what’s underneath the dress! Partnering with Adore Me lets us serve the bride across her entire lifecycle, from morning-of loungewear to late-night lingerie. We’re breaking the old retail boxes and replacing them with a frictionless, one-stop shop that fuels her confidence. At David’s, we’re not just selling a garment; we’re de-stressing the journey and making sure she feels like the queen of her own celebration,’ added Kelly Cook, CEO of David’s Bridal.
The Adore Me x David’s Bridal collection is available now at adoreme.com/bridal-lingerie and davidsbridal.com. with additional drops continuing through June. Check out the campaign images here.
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