Chloe unveils Chloe a la Plage 2026 collection with campaign Featuring Apple Martin
Luxury Parisian house Chloe has unveiled its Chloe a la Plage 2026 collection with a stellar campaign featuring actress Apple Martin.
Born from a dreamlike longing for summer’s poetry, the collection is the second chapter of Chloe a la Plage which debuted in 2025 with an inaugural campaign featuring Claudia Schiffer.
While the 2025 debut collection comprised of a bohemian, sun-drenched style with pieces such as embroidered blouses, bodysuits, and crocheted totes, the 2026 collection is defined by Fluid silhouettes such as airy dresses and broderie anglaise blouses, complemented by playful accessories that bring a sense of spontaneity.
Each piece feeling instinctive and personal, designed to move naturally with the body and echo the ease of summer. Chloe a la Plage inspires a sense of seasonal reverie where time slows, light softens, and fleeting moments become stories told as the sun sets.
The collection’s natural and free-spirited allure is brought to life by a campaign, photographed by David Sims. Set against dreamlike seascapes, of an imagined shoreline where sky-blue expanses meet sun-kissed sand and magnified shells, Martin luminous presence embodies the poetic surrender to summer’s spell – a reflection of barefoot reveries suspended in an endless summer afternoon.
‘This year, Chloe a la Plage is an ode to a surreal summer fantasy. It’s about that dreamlike state and the poetry of summer. Apple, with her radiance and timeless beauty, draws us into this feeling in the most natural way,’ Chemena Kamali, Creative Director of Chloe said in a press release.
The Chloe a la Plage 2026 Collection is available now in Chloe boutiques, on chloe.com and in selected summer destinations throughout the season. Check out the campaign images here.
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