Lacoste unveils exclusive GOAT collection celebrating Novak Djokovic
French designer sports fashion company Lacoste has unveiled a new exclusive a limited-edition capsule collection celebrating its ambassador Novak Djokovic as one of the greatest champions in the history of sport.
Featuring eleven iconic pieces – polo shirts, T-shirts, a tracksuit jacket, trousers, a sweater, a cap, wristbands and socks – each proudly displaying the exclusive GOAT logo, the GOAT collection playfully revisits the codes that have shaped his legend, it follows the success of the first edition launched in New York in 2025.
One of the key items in the collection is an iconic Lacoste polo featuring a gold GOAT logo. A true collector’s piece, it is available in just 100 units exclusively at Lacoste’s Regent Street flagship in London. Additionally, the polo is also available in Lacoste’s signature green and will be available worldwide.
The collection is brought to life through a light-hearted and witty campaign directed and photographed by artist and creative Max Siedentopf. Accompanied by a group of little goats, the champion finds himself in a series of unexpected situations inspired by his status as the GOAT.
‘Few athletes leave a lasting mark on the history of their sport. Novak is one of them. With this GOAT collection, we wanted to celebrate an extraordinary champion whose excellence, longevity and determination have shaped the history of tennis. By exceptionally transforming our iconic crocodile into a goat, we pay tribute to the GOAT with creativity and a touch of humour,’ Eric Vallat, CEO of Lacoste stated in a press release.
The Lacoste GOAT collection is available now at Lacoste’s London flagship on Regent Street as well as in a wide selection of countries around the world.
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