Estee Lauder unveils New Fragrance Glimmer
Global Beauty Conglomerate The Estee Lauder Companies Inc has announced the launch of a new prestige fragrance embodying femininity and strength titled Glimmer with acclaimed actress and singer Hailee Steinfeld as its face.
Created for a new generation of consumers, Glimmer is an indulgent, rich amber floral Eau de Parfum housed in a sculpted rectangular bottle with a gold-tone cap. Designed to capture life’s extraordinary moments with a radiant gourmand twist, the scent opens with a bright, mouthwatering blend of raspberry mousse, mandarin oil, and orange flower, which transitions on the skin into a warm heart of Macaron Rose Accord, vanilla bean, and cashmeran. It ultimately settles into a lingering, addictive trail of shimmering patchouli, amber embrace, sandalwood, cedarwood, and tonka bean.
‘Hailee is the embodiment of what Glimmer represents; she is confident, has a contagious sense of joy, and understands the power of connecting with her community. Consumers have grown up with Hailee and have followed her journey from a young actress to an accomplished multi-hyphenate artist and cultural force. Her authenticity, creativity, and ability to inspire audiences across generations make her the perfect ambassador for Glimmer,’ Justin Boxford, Global Brand President, Estee Lauder stated in a press release.
‘Fragrance has an incredible ability to tell a story without words, evoke emotion, and create memories that stay with you. What drew me to Glimmer is that it’s more than a fragrance; it’s a feeling and I’m honored to be a part of it,’ added Hailee Steinfeld.
Priced at USD 130/50ml and USD 160/100ml, Estee Lauder’s Glimmer Eau de Parfum will launch later this month at key global retailers.
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