Caitlyn Jenner teams up with MAC Cosmetics
Caitlyn Jenner has announced a new lipstick partnership with MAC Cosmetics.
The 66-year-old former Olympian is set to launch a limited-edition lipstick called ‘Finally Free’ with the makeup company. Set to release April 7, 100 percent of the proceeds from the sale of lipstick will go to the MAC AIDS Fund Transgender Initiative to expand its support of much needed grants to organizations and programs dedicated to improving transgender lives.
Caitlyn took to Instagram to share the news with a photo of herself in a shimmering gold gown along with the caption: ‘I’m finally free to announce my partnership with @MACcosmetics! All sales of our lipstick shade, Finally Free, go toward improving transgender communities. Look for it in April!#MACCaitlynJenner.’
Speaking on why she chose MAC, rather than coming out with her own line she says, ‘MAC was the first to come to me. I knew the VIVA GLAM campaigns; I saw that the proceeds were going, in those cases, mainly to AIDS and HIV causes, and I was wondering if they were interested in doing something specifically geared toward trans issues because we need funding.’
Read the whole interview on MAC’s website.
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