Clarins celebrates 40th Anniversary of its iconic Double Serum
French multinational cosmetics company Clarins is marking the 40th anniversary of its iconic Double Serum.
Launched in 1985, it was one of the first serums on the market to target the skin’s five vital functions (hydration, nutrition, oxygenation, regeneration, and protection). A true embodiment of Clarins’ philosophy, it went far beyond a classic serum, establishing itself as the most complete anti-aging skincare product, and has won no fewer than 480 awards.
40 years after its creation, today, Double Serum is pushing the boundaries of science, constantly reinventing and innovating. Now in its ninth version, it continues to maintain its position as Clarins’ number 1 anti-aging serum – selling 1 bottle every 3 seconds since 1985. In addition to its avant-garde double bottle and nature-inspired dual texture that combines comfort and lightness, Double Serum is ahead of its time and increasingly responsible, used by all generations and skin types, women and men alike.
‘Double Serum has been breaking new ground since its launch 40 years ago. Through our plant-related and scientific discoveries, we’ve had one single objective: to offer the best, most complete anti-aging formula for firm, smooth, radiant, even skin,’ Clarins Managing Director Doctor Olivier Courtin said in a press release.
To mark the anniversary, Clarins has organized various special promotions and events worldwide including an interactive ‘Time Capsule Odyssey Pop Up’ to showcase the evolution of the product. The brand has also unveiled an advanced version of the Double Serum with a formula inspired by the science of epigenetics. Priced at USD 175 (30 ml), the Clarins Double Serum (9th generation) is available now via Clarins.com and all major retailers.
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