Estee Lauder Announces Daisy Edgar-Jones as Newest Global Brand Ambassador
Global Beauty Conglomerate The Estee Lauder Companies Inc has announced the signing of Daisy Edgar-Jones, as its newest Global Brand Ambassador.
The acclaimed British actress joins Estee Lauder’s current roster of global talent including Ana de Armas, Bianca Brandolini, Carolyn Murphy, Imaan Hammam, IU, Karlie Kloss, Paulina Porizkova and Yang Mi. Representing Estee Lauder skin care, makeup, and fragrance, her first campaign debuting on February 2nd across print, digital and in-store.
‘As an actress, I love how makeup can tell a story of who we are. I have always admired how Estee Lauder celebrates confidence and individuality in women. The legacy, elegance, and strength of the brand is so inspiring. It feels surreal to be part of the Estee Lauder family – and it truly feels like a family,’ Edgar-Jones stated in a press release.
‘Daisy is very much the breakout star of her generation. Not only is she an incredibly gifted actress, but she embodies the ethos of the Estee Lauder brand. She is aspirational yet approachable, and her confident, youthful spirit and innate sense of style will inspire consumers across generations. We’re thrilled to welcome Daisy as our newest Estee Lauder Global Brand Ambassador,’ added Justin Boxford, Global Brand President, Estee Lauder.
Estee Lauder Companies Inc’s partnership with Edgar-Jones reflects it’s continued commitment to representing beauty in all forms, inspiring its audience to value self-expression, cultural connection, and the confidence that comes from feeling your most authentic self.
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