Diesel appoints Andrea Rigogliosi as CEO
OTB Group owned Italian lifestyle brand Diesel has announced the appointment of Andrea Rigogliosi as its new CEO with immediate effect.
A seasoned luxury executive, Rigogliosi has solid international leadership experience in the luxury, fashion, and retail sectors, having held high-level strategic and commercial roles across Europe.
An International Business Administration holder from Bocconi University in Milan, he started his career with managerial roles at Poltrona Frau Group and L’Oreal Luxury Products.
Prior to joining Diesel, he served as Global Head of Retail and Commercial at Miu Miu – Prada Group, leading global business growth and the expansion of the distribution network. He has also held key positions within the LVMH Group, including President Europe at Fendi, General Manager France & Monaco and General Manager Italy at Christian Dior Couture.
‘Diesel is a magical brand, which I founded, and that has always represented a unique force in the fashion landscape. Glenn Martens’ creative direction has transformed it, rediscovering its most authentic DNA and making the brand fresher, more contemporary, and increasingly loved by younger generations. Today, Diesel can be considered the only alternative to the luxury world, embodying values such as inclusivity and accessibility-particularly significant in a complex moment for the entire fashion industry. Recently, I have closely followed the brand’s development with a team of managers, while we navigated a challenging market phase. I am delighted to welcome Andrea to Diesel, and, together with the team, I am sure that he will further enhance Diesel’s potential at a crucial stage in the brand’s evolution,’ Renzo Rosso, founder of Diesel and Chairman of the OTB Group stated in a press release.
In his new role, Rigogliosi will report directly to Ubaldo Minelli, CEO of the OTB Group.
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