Lanvin appoints Barbara Werschine Chief Executive Officer
Historic French luxury fashion house Lanvin has announced the appointment of Barbara Werschine as Chief Executive Officer effective immediately.
In her new role Werschine will be responsible for steering the brand’s global strategy, accelerating its development, and strengthening Lanvin’s positioning on the international stage. She will be based in Paris, France, where Maison Lanvin’s historic corporate headquarters and creative studios are located. She succeeds Andy Lew who transitions to Executive Chairman of Lanvin Group to oversee the broader portfolio.
‘My vision is clear: to sustainably rebuild the house’s desirability and core fundamentals. I am convinced that Lanvin possesses all the assets needed to achieve a new milestone in its growth and strengthen its footprint across key luxury markets,’ Werschine said on her new role.
An alumna of ESCP Business School (Master in Management) and Harvard Business School (Advanced Management Program), Werschine is an accomplished leader in the international luxury sector, with over twenty years of experience in brand positioning, product strategy, and retail transformation. Prior to joining Lanvin Werschine served as CEO of French fashion house Eric Bompard, where she successfully modernized the brand and optimized its financial performance. Prior to that she served as Director of Leather Goods Collections at Hermes and held key leadership roles at Celine, Louis Vuitton, and Zadig & Voltaire, as well as strategy consulting at McKinsey & Company.
Werschine’s appointment reflects the house’s commitment to opening a new chapter in its history, blending its rich heritage with a modern and ambitious growth momentum following declining revenues. The company is focused on rebuilding market desirability and optimize operational efficiency by expanding its menswear range, leaning heavily into high-margin formalwear and elegant ready-to-wear lines while staging a strategic return to home decor and lifestyle products.
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