Lacoste unveils collaboration with Alpine inspired by French Ingenuity
French designer sports fashion company Lacoste and French manufacturer of high-performance sports cars and racing cars Alpine have teamed up for an exclusive capsule collection and a one-off Alpine A290 Rallye.
Celebrating the meeting of two French icons of sport, innovation and design, the heart of the collaboration is a one-off creation – “Beware of the Crocodile” – Alpine Lacoste A290 Rallye Concept Car. Inspired by the iconic red tongue of the Lacoste crocodile, the one-off, fully functional promotional vehicle was developed from a creative dialogue between the design teams of both Houses strictly as a creative exercise to celebrate French ingenuity. It was heavily featured in the launch campaign film titled “Le Test,” driven by Alpine F1 driver Pierre Gasly and actor Pierre Niney.
Standout features of the Lacoste x Alpine “Beware of the Crocodile” concept car include:
– The Design Concept: Dubbed “Inside the Crocodile’s Jaws,” the entire vehicle is built around the motif of the tiny red tongue found in the classic Lacoste logo.
– Exterior Aesthetic: Features a glacial, icy-white body inspired by Alpine mountain landscapes, heavily contrasted by vivid red accents on the headlights and bumpers.
– The Tail Gator: The rear window has been completely removed and replaced with a massive, molded red crocodile head integrated into the rear ducktail spoiler.
– Interior Mouth: The cabin is completely submerged in wall-to-wall monochrome red, meant to simulate stepping directly inside a crocodile’s mouth.
– Fashion Materials: The bucket racing seats and door panels are lined with Lacoste’s iconic petit pique polo shirt fabric, and small red crocodiles are hand-stitched across the dashboard and steering wheel.
– Hidden Details: There are exactly 290 hidden crocodile motifs integrated throughout the car’s bodywork and cabin.
– True Race Hardware: Despite being a design piece, it is a fully functioning electric rally car built on widened tracks with dedicated racing suspension, exposed carbon fiber, and a full roll cage.
Details of the Lacoste x Alpine capsule collection:
Echoing the vehicle, the capsule collection brings together the worlds of the court and the circuit, translating into the wardrobe the values shared by both Houses: performance, lightness, precision and style. Designed to accompany movement, it comprises of Polos, T-shirts, lightweight technical pieces, accessories and co-branded creations combining sporting elegance, functionality and technical savoir-faire.
“Lacoste and Alpine share the same culture of innovation, shaped since their origins by pioneers convinced that performance is born as much from ingenuity as from mastery of detail. By bringing together our respective legacies, expertise and creative standards, we have imagined a project that celebrates French ingenuity through a shared vision of performance and elegance,” Eric Vallat, CEO of Lacoste.
“The Alpine Lacoste A290 Rallye embodies the meeting of two French brands that share the same taste for movement, precision and boldness. In the spirit of Jean Redele and Rene Lacoste, two passionate individuals who became references in their fields, Alpine and Lacoste celebrate a form of performance that goes beyond speed. This collaboration blends the technicality of competition, the lightness of design and the elegance of timeless style. A car designed for the track, but with a true aesthetic signature,” Antony Villain, VP Design Alpine added.
Priced between GBP 45 and GBP 320, the Lacoste x Alpine capsule collection is available now at Lacoste regional online storefronts, Alpine’s official e-boutique and at major flagship and core retail stores.
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