Hollywood star Ryan Reynolds is the new ambassador for Piaget. The 39-year-old actor and soon-to-be father announced the news on his own Instagram account. ‘I’m very happy to join the Piaget family. I’ve known of Piaget since I was just a little kid. You can’t find a...

Lucky Blue Smith has been tapped by L’Oreal to be the new global spokesperson for L’Oreal Men Expert. Dubbed ‘The Epitome Of Cool’ by the French beauty giant, the 17-year-old rising star joins fellow models Karlie Kloss, Doutzen Kroes, Natasha Poly, and Barbara Palvin...

Margot Robbie has been tapped by Calvin Klein. The Australian beauty will appear in television and print ads as the newest face of the third fragrance in its Euphoria fragrance line, Deep Euphoria Calvin Klein. ‘Ms Robbie perfectly embodies the modern femininity of the empowered Deep...

Marion Cotillard is the face of the Lady Dior’s Fall 2016 campaign. The Oscar-winning french actress was tapped by the house of Dior for the 16th time in one of her most gorgeous campaigns till date. Lensed by renowned photographer Peter Lindbergh, Cotillard was captured for a series of...

Following January’s announcement as the new brand ambassador of Louis Vuitton, Lea Seydoux appears in the first campaign. Photographed by longtime Louis Vuitton collaborator Patrick Demarchelier, the campaign was shot in front of the colorful backdrop of Ranch Cuadra San Cristobal in...

Lily James has been tapped by Burberry for their new fragrance campaign. The rising British star will front the global campaign of the iconic British brand’s pillar fragrance family, My Burberry Black which was created in collaboration with perfumer Francis Kurkdjian. ‘I am...

Top Model Emily Ratajkowski is the latest muse of jewelry designer Jacquie Aiche’s spring campaign. No stranger to flaunting her assets, the 24-year-old was shot by Naj Jamai in a series of provocative NSFW photos. Ratajkowski is pictured sporting Aiche’s new designs around her...

Alessandra Ambrosio has been named the face of Coast’s Summer Icons campaign for 2016. The 34-year-old model presents another side of herself as she models summer cocktail dresses for the British fashion house. In the images from the campaign which Coast shared via Instagram, Alessandra...

Alexander Wang’s Spring 2016 campaign features 21 names from the fashion and entertainment industry. The cast features models, artists and mostly musicians, from Binx Walton, Kaia Gerber and Anna Ewers to Travis Scott, CL, Aluna George, ILoveMakonnen, Vic Mensa, and Alice Glass. The...

Joan Smalls, Travis Scott, Fetty Wap guest-star in Riccardo Tisci’s collaboration with Nikelab. No stranger to the Nike family, the collaboration between Tisci and Nike marks the third time in two years. Dubbed the NikeLab x RT: Training Redefined, mixes new generation materials with...

Alexa Chung and AG Jeans have reunited for its fall/winter 2016 advertising campaign. The London it-girl replaces Ukrainian-Canadian model Daria Werbowy who fronted the brand’s campaigns for the past four seasons. Chung will represent the label for one year, covering two seasons...

Following in the footsteps of Kendall Jenner and Liu Wen, Karlie Kloss has been tapped by Mango to front its upcoming ‘New Metallics’ campaign. In the first campaign image, the Chicago-born model appears wearing a short, silver sequined dress, accessorized with silver jewelery....

Kylie Jenner unveiled her first ad from the Spring/Summer women’s training campaign for Puma. The social media star unveiled the project on Instagram to her 54 million followers with an image of herself in a sky blue sports bra, blue-black leggings and the latest black high-top sneakers...