Alexa Chung is the new face of AG Jeans

Alexa Chung for AG Jeans

Alexa Chung and AG Jeans have reunited for its fall/winter 2016 advertising campaign.

The London it-girl replaces Ukrainian-Canadian model Daria Werbowy who fronted the brand’s campaigns for the past four seasons.

Chung will represent the label for one year, covering two seasons starting with the autumn campaign 2016. Having designed two collections for AG, the partnership between Chung and the denim brand couldn’t have been better. ‘I guess she missed me as much as I missed them,’ the 32-year-old said in a statement.

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