Swedish fashion giant H&M has opened its first-ever concept store in Beverly Hills, California. Located in the heart of Beverly Hills’ famous shopping district at 370 North Beverly Drive, which includes many other high-end and luxury fashion stores such as Tiffany & Co.,...

Swedish fashion giant H&M has released its Holiday 2025 collection of Partywear, Outerwear, and Knitwear for Women and Men. With a high fashion twist of opulence and glamour, the collection is perfect for the upcoming festive season of high-octane celebrations and luxe...

Swedish fashion giant H&M makes a bold return to London Fashion Week to celebrate the A/W 25 season. Titled ‘The London Issue’, the event consisted of a daytime programme of fashion talks and workshops featuring figures shaping the landscape of contemporary fashion such as...

Swedish fashion giant H&M has unveiled ‘H&M Studio Essentials’ – a new range of Essentials for its premium, fashion-forward line H&M Studio. Driven by quality and fashion-forward thinking, the collection was created to fill the need for wardrobe fundamentals....

Swedish fashion giant H&M has unveiled its first Pre-fall Collection for it’s capsule menswear line H&M Atelier. Launched in 2024, Atelier’s menswear is designed for the fashion-forward, contemporary man comprising of collections characterised by a refined aesthetic, of...

Swedish fashion giant H&M has launched in Brazil with a campaign that celebrates the country’s style, self-expression and diversity. Titled ‘Beats of Brasil’, the campaign was lensed by Brazilian photographer Hick Duarte and is a token of H&M’s commitment to...

Swedish fashion giant H&M has unveiled a ‘Back to School’ collection for its H&M Kids line. Designed for kids up to 14 years old, the collection features relaxed silhouettes with romantic boho touches and soft denim, blending retro varsity sport elements with workwear...

Swedish fashion giant H&M has unveiled a new Pilates collection for its H&M Move line. Designed for sculpting and toning practices, it features clean-lined, feminine sets and accessories that promote a profound sense of well-being. Key pieces include a SoftMove bra in deep black,...

Swedish fashion giant H&M has unveiled a collection that’s perfect for summer vacations co-designed by British model and content creator Mia Regan. A longtime friend and collaborator of H&M, Regan was involved at every step of the design process, from first concepts to final...

Swedish fashion giant H&M has its first shop-in-shop at Galeries Lafayette Paris Haussmann dedicated to its premium label H&M Adorables. Located on the childrenswear floor, the 63-square-meter space was created by H&M’s store design team and is split into two parts: baby...

Swedish fashion giant H&M has unveiled a Pre-Summer 2025 Swimwear capsule of bold sculputural looks designed for the woman who not only wants high fashion, but also a powerful expression of strength, radiance and confidence. The curated selection of swimwear and accessories blends form...

Swedish fashion giant H&M has unveiled a Summer 2025 collection for its H&M Adorables line. Inspired by camps and beachy resorts, it comprises of a curated selection of clothing and accessories for newborns, babies and kids up to 8 years old. Key pieces include a zig-zag stripe...

Swedish fashion giant H&M has unveiled its Summer 2025 Womenswear Collection Inspired by idyllic and exotic locations such as Marrakech in Morocco, Lanzarote in the Canary Islands and Lamu off the coast of Kenya. Comprising of airy dresses, kaftans, swimwear, shoes, bags and jewelry, the...