H&M has just launched its most ‘fashion-forward’ collection of the year. The new Studio SS20 collection from the Swedish fashion giant is inspired by the lunar-like landscape and free-spirited surf culture of the Swedish island of Gotland. With airy silhouettes, bright rock...

Ashley Graham is the new face of H&M Studio Fall 2016. The campaign is one of the most mainstream she has landed to date and also features major models such as Soo Joo Park and Karly Loyce. Graham stars as the look-book and runway model for the Swedish fashion house’s...