H&M Studio releases Resort 2026 collection Inspired by the South of France

H&M Studio releases Resort 2026 collection Inspired by the South of France

Swedish fashion giant H&M has unveiled its Studio Spring-Summmer 2026 collection Inspired by the sun-drenched South of France.

Capturing the region’s particular tension between free-spirited creativity and undeniable glamour, it comprises of styles defined by soft-structured tailoring, an a handcrafted edge courtesy of embroidery, rope details, handkerchief hems and antique-style buttons. Overall, the collection is an ode to unhurried elegance – morning swims, open-air markets and evenings that stretch endlessly into balmy nights.

Key looks from the collection are:
– Floaty dresses, kaftans and crochet knits
– A beige linen-mix blazer with a pointed collar, long line of buttons and a soft curve to the waist
– Matching shorts with a neat A-line silhouette
– An apron shaped white cotton dress with a draped bust, embroidered straps and volume
– Accessories such as a burnt ochre triangle bikini in an abstract sunflower print, red leather thong kitten heels, a boat shoe mule, a butter yellow baguette bag, green oval sunglasses, and sunflower-shaped earrings

‘For H&M Studio Resort 2026, we wanted to capture the incredible duality of the south of France – bohemian creativity alongside effortless glamour. We’ve woven that tension into every detail, from embroidery to the relaxed drape of fabrics, creating pieces that feel both artful and polished. Then we added a few sailor-inspired details to give a more edgy, raw feel,’ Kathrin Deutsch, H&M Studio collection designer at H&M staed in a press release.

The H&M Studio Resort 2026 collection is available now in selected stores and at hm.com. Check out the looks from the collection here.

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