Dutch brand Love Stories has launched a new swimwear collection in time for a stylish summer. Titled ‘The Iconics’ the exclusive capsule collection consisting of classic designs that are suitable for everyone and every moment in the sun. Comprising of five of its most iconic...

H&M has just launched its most ‘fashion-forward’ collection of the year. The new Studio SS20 collection from the Swedish fashion giant is inspired by the lunar-like landscape and free-spirited surf culture of the Swedish island of Gotland. With airy silhouettes, bright rock...

Continuing with its commitment to diversity and inclusion Nike has launched a new swimwear collection designed for athletes who wear a hijab. Titled Nike Victory Swim Collection it consists of four pieces: a full-body swimsuit, a swimming hijab, a tunic top and leggings in black and navy....

Gwyneth Paltrow has launched a new Goop swimwear line. The 46-year-old actress and media mogul took to Instagram to announce the news of the inaugural collection in a series of black and white images in which she herself models pieces from the collection. The Goop swimwear line consists of an...

H&M has collaborated with innovative Dutch brand Love Stories on a swimwear collection for the second time after last year’s collection. Titled ‘Love Stories Swimclub x H&M’ the new collection is inspired by Seventies-era Slim Aarons photographs of poolside scenes...

Victoria’s Secret is re-evaluating all aspects of its business starting with a new CEO. The lingerie giant announced John Mehas as its new chief executive following Jan Singer’s resignation last week amid a sales slump and competition from young companies challenging its grip on...

Emily Ratajkowski follows up her signature swimsuit line ‘Inamorata’ with a handful of new pieces just in time for the winter season. The latest collection features ‘Las Olas’ style bottoms with ruched-edge detailing, available in four colors: black, white, cream and...

Talia Collins has launched her eponymous eco-friendly swimwear label. The former Vogue Paris stylist combined her love of fashion with her concern for the marine environment, to design sustainable swimwear using fiber recycled from those abandoned fishing nets. The collection includes...

Luxury footwear and accessories brand Charlotte Olympia and Brazilian swimwear designer Adriana Degreas have teamed up for a swimwear capsule collection. The collaboration marks the 10-year anniversary of Charlotte Olympia and puts a modern spin on vintage Hollywood pin-up silhouettes. Fusing...

Legendary swimsuit label Vilebrequin is marking the next chapter of an era with a new bathing suit line. The brand which was founded in Saint-Tropez in the early 1970s has launched a new silhouette inspired by the mythical mixed swimsuits born in the Golden Age of the French Riviera. The...

Australian brand Seafolly has tapped Toni Garrn to front it’s summer 2018 collection. In the associated campaign photos lensed by Simon Upton, Garrn proves how stylish and contemporary swimsuits can be. She presents swimwear trends sporting different designs from the new collection...

Berlin label Lala Berlin is ringing in the summer with a beachwear capsule collection. Inspired by the aesthetics of pret-a-porter creations, the small selection of special pieces were designed by Leyla Piedayesh. The collection consists of beach towels, beach bags, visors and bikini’s...

French luxury swimwear brand Eres celebrates its 50th anniversary and to mark the event Marie-Paule Minchelli, Head of Eres Artistic Direction, re-imagined five of the most iconic swimsuits from the house’s archives. The anniversary capsule collection aptly called Les Reeditions...