Alessandra Ambrosio is the new face of L’Oreal Professional


Victoria’s Secret Angels Alessandra Ambrosio is the new face of L’Oreal Professional.

The 34-year-old Brazilian model will front the new digital campaign of its DIA Richesse Hi Visibility color tone, which kicks off in February on all social media channels of the brand. Ambrosio follows in the footsteps of Kirsten Dunst, who previously held the position as brand ambassador for L’Oreal Professional on the US market and Sixties icon Twiggy in UK.

Available in L’Oreal Professional salons from February 2016, the new tone is effective even on dark hair and ensures exceptional results in 20 minutes. It will be available in five new shades which include Sienna Brown, Saffron Copper, Mahogany Ochre, Mahogany Burgundy and Terracotta Brown.

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