Cara Delevingne Fronts New Puma Campaign

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Cara Delevingne is the star of Puma’s new ‘Do You’ ad campaign.

The actress, model and activist was enlisted by her longtime friend and the brand’s creative director since 2014, Rihanna. ‘The only way to be you is to #DoYou!! So honored and pleased to launch the new #PUMAWomen campaign with @puma #BALOONATIC’ Delevingne captioned an Instagram post.

The campaign images show off the versatility of the collection with Delevingne seen hitting on the streets of NYC and stopping by NYC’s famous Katz’s Deli for a pastrami sandwich.

‘To ‘Do You’ is to take ownership of yourself and finding the power within that ownership – it’s a very powerful statement,’ the 24-year-old Suicide Squad star said in a statement, ‘It’s about accepting who you are, no matter your faults. ‘Do You’ is about finding your truth and sticking to it.’

Joining Delevingne in this campaign are other women such as Mimi Staker and Olivia Boisson of the New York City Ballet, German track and field athletes Alexandra Wester and Tatjana Pinto and Cuban volleyball players Leila Consuelo Ortega Martinez and Lianma Flores Stable.

Check out some more images from the campaign below and sound off on twitter @fmd1_com using the hashtag #lovefmd.

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