Global superstar and Grammy winning Pop singer Dua Lipa and German sportswear brand PUMA have released a second ‘Flutur’ capsule collection. Titled ‘Puma x Dua Lipa’ the collection encompasses of over 30 Activewear pieces with a sport-meets-fashion aesthetic such as a...

Model, actress, and activist Cara Delevingne and global sportswear brand PUMA have co-created an eco-conscious Yoga collection. Titled ‘Exhale’ the collection comprises of a high waist full tight, studio bra, knit cover up, crop top, boyfriend-inspired tee, leotard, and a jogger...

From Walter Chiapponi becoming Tod’s new Creative Director to California going fur-free; here’s your Fashion Week in brief. Balmain x Puma The French fashion house’s creative director Olivier Rousteing and model Cara Delevingne collaborated with the German sportswear label...

Olivier Rousteing and Cara Delevingne have collaborated with German sportswear label Puma for an exclusive capsule collection. The 25 piece unisex collection consists of limited-edition pieces of footwear, clothing, and accessories inspired by traditional boxing attire, Cara’s own...

In honor of the 50th anniversary of its cult sneaker ‘Puma Suede’, Puma will be introducing 50 new styles of the sneaker. The shoe brand will be collaborating with icons from a wide range of disciplines – such as music, fashion, street and pop culture – to introduce 50...

Cara Delevingne is the star of Puma’s new ‘Do You’ ad campaign. The actress, model and activist was enlisted by her longtime friend and the brand’s creative director since 2014, Rihanna. ‘The only way to be you is to #DoYou!! So honored and pleased to launch the...

Kylie Jenner returns as the face of Puma, this time for its newly relaunched Suede sneaker. Photographed by Jamel Shabazz, the retro hip-hop-inspired ad campaign features Kylie in sporty looks reminiscent of NY’s late 80’s/ early 90’s hip hop scene. From a graffiti covered...

After much speculation it is now official that Kylie Jenner will be collaborating with Puma. The news comes after Kanye West’s Twitter denial that ‘there will never be a Kylie Puma anything.’ Adam Petrick Global Director of Brand and Marketing at Puma, released a statement...