Swarovski Celebrates 130 Years With New Collections & Limited Edition Designer Collaborations
Legendary Austrian Crystal brand Swarovski is celebrating its 130th anniversary with a series of events, new collections and limited-edition designer collaborations.
Swarovski 130th Anniversary Events –
To commemorate the milestone a celebratory logo ‘130 Years of Joy’ has been created to serve as a visual representation of its past, present, and future joys. Incorporating the Swarovski Swan emblem, the logo pays homage to the opulence of its Austrian heritage while its gold color palette exudes warmth, beauty, and festive light.
An exhibition titled ‘Masters of Light – Hollywood’ was held at American independent music store chain Amoeba Music in Los Angeles, offering a retrospective look at 130 years of it’s impact on American design, fashion, jewelry, pop culture, and it’s role in creating dazzling moments on stage and screen.
Swarovski 130th Anniversary New Collections –
The Vienna Collection: crystallizing 130 years of joy, infinite savoir-faire, and creativity, this high-jewelry line honors tradition while capturing the mood of the moment. Designed by Global Creative Director Giovanna Engelbert, it is inspired by the elegance of Vienna and the Swarovski Swan emblem, featuring architectural, feather-like forms.
Annual Edition 130th Anniversary Ornament 2025: a collectible blue crystal ornament with a champagne gold-tone finish metal.
Swarovski x Rosenthal Idyllia: a collection featuring tropical birds and citrus fruits in porcelain by porcelain specialist Rosenthal.
Swarovski 130th Anniversary Limited-Edition Designer Collaborations –
A multidimensional celebration of light, color, and joy created in collaboration with seven global esteemed brands through its Creators Lab initiative.
The list of limited-edition collectibles and their respective brands are as follows:
– a limited-edition Plazma Sunglasses X-Silver Silver featuring 867 hand-set round crystals (on the frame) from American sport and lifestyle brand Oakley
– an iconic black hoodie embellished with the signature ‘Arrows’ motif crafted in Swarovski crystal elements from Italian luxury fashion label Off-White
– Italian furniture brand Gufram has reinterpreted its famous CACTUS sculpture into a miniature Guframini version, fully covered in vibrant green crystals
– Belgian company LOOP Earplugs has designed a limited-edition version of their Experience 2 earplugs, featuring a metallic finish encrusted with Swarovski crystals for both style and function.
– a dazzling, crystal-embellished version of the classic Speedcat sneaker, combining sport heritage with luxury detail from German footwear and apparel brand PUMA
– Japanese streetwear fashion brand A Bathing Ape(BAPE) has upgraded it’s Shark Hooded Varsity Jacket with intricate crystal detailing, merging it’s iconic style with Swarovski’s sparkle.
– a special 400% BE@RBRICK figure featuring a unique, crystal-encrusted finish from the Japanese collectible toy brand.
The Swarovski 130th Anniversary collections are available now to shop on the Swarovski website.
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