Vans and Urban Outfitters launch Capsule Collection


Vans and Urban Outfitters have teamed up for a capsule collection.

The eleven-part limited edition collection of women’s fashion, shoes and accessories is the latest in a string of collaborations between brands. With the resurgence in popularity of the skate shoe, the Vans x UO collection is aimed at cementing the shoe as fashion’s favourite trainer.

The accompanying campaign features ‘American Honey’ star Sasha Lane. Lensed by photographer RJ Shaughnessy in London, Lane is seen sporting the the designs of the collection ranging from short sweatshirts in red and white, denim, jumpsuits, a white T-shirt featuring Vans’ slogan ‘Off the Wall’ and checked biker shorts.

‘There’s something really strong in putting your own style together. It’s who you are that’s individual and unique,’ Lane told WWD. ‘I try to go about everything in a very genuine and raw way, and I think people are really digging that and gravitating towards that and finding some type of empowerment and that’s really neat and is what makes a lot of it worth it.’

This is not the first campaign for Lane, she posed for Louis Vuitton’s spring/summer 17 ad earlier this year and was tapped by Nicolas Ghesquiere for his ‘Series 6’ campaign.

The Vans x UO collection which is priced between $28 and $98, is available in all North American Urban Outfitters stores and select European branches, as well as online.

Check out more images from the campaign below and sound off on twitter @fmd1_com using the hashtag #lovefmd.







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