Heidi Klum and Lidl launch a third clothing collection

Heidi Klum Lidl 2

After the success of the first two clothing collections in 2017, German fashion model Heidi Klum and supermarket chain Lidl have teamed up for a third ‘Esmara by Heidi Klum’ collection.

Titled #LETSDENIM’ the collection was inspired by various facets of Heidi’s adopted home, Los Angeles. #LETSDENIM is a versatile denim collection at typical Lidl prices thats sunny as Malibu, as uncomplicated as Venice and as bright as Hollywood. For the first time the collection features clothes for children and teenagers.

Key pieces such as skinny jeans, casual denim shirt and denim jogger with denim jacket show the many facets of denim. Fine knit sweater with lettering, striped T-shirts and trendy striped socks give the collection a cheerful, lively tone. The Girls collection includes cool dungarees, fanciful hoodies and rain capes with a gradient.

‘I’ve always been a great fan of jeans. You can combine it on a great many occasions: sometimes quite leisurely, and sometimes in a more elegant combination. The #LETSDENIM collection is a reflection of this versatility and fits in all styles,’ Klum said in a statement.

The ‘Esmara by Heidi Klum’ collection will be available from Monday, March 5, in all Lidl stores as well as online. Internationally, it will be offered in 27 countries, as well as in the US, in more than 10,000 Lidl stores.

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