Victoria’s Secret To Open First Lingerie Store In Australia


Victoria’s Secret is finally opening its first full store in Australia, which until now was only available online.

The lingerie giant announced that the store will be located in Melbourne’s Chadstone shopping center. It will occupy four current stores (Metallicus, Camper, Florsheim and Mont Blanc) and will open in the latter half of this year, although no official date has been set as yet.

The store will feature products from the brand’s iconic range of bras, underwear such as Body by Victoria, Very Sexy, Dream Angels, Bombshell, Cotton lingerie as well as Victoria’s Secret PINK and its athletic line Victoria Sport. The new boutique is also expected to sell Victoria’s Secret signature scents and body care products and is aimed at university-aged women.

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