Bella Hadid and Alexander Wang are the new faces of Magnum

Bella Hadid Magnum

Bella Hadid and Alexander Wang are the newest faces of Magnum’s “Take Pleasure Seriously” campaign.

The model and designer star in a short movie directed by Luke Gilford that sees Bella and Wang on a photo shoot when they’re interrupted by a sudden desire for the classic chocolate-covered vanilla ice cream.

‘I appreciate the pleasures of life and I’m not afraid to allow myself moments of pleasure to break the chaotic rhythm of modeling life. Participating in this short film with my friend Alexander Wang was an experience of absolute pleasure,’ Bella said of the campaign.

‘Working with Bella to show the mastery with which Magnum ice creams are created is something I’m very proud of. It’s amazing to work with Magnum on this campaign and show people the importance of pleasure in life. I look forward to our great presentation in Cannes!,’ Alexander Wang said in a statement.

The campaign will be presented on the Magnum Beach at the Cannes International Film Festival on May 10th. Wang and Magnum are also expected to make a surprise announcement.

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