H&M introduces Summer 2025 Womenswear Collection Inspired by Marrakech, Lanzarote and Lamu
Swedish fashion giant H&M has unveiled its Summer 2025 Womenswear Collection Inspired by idyllic and exotic locations such as Marrakech in Morocco, Lanzarote in the Canary Islands and Lamu off the coast of Kenya.
Comprising of airy dresses, kaftans, swimwear, shoes, bags and jewelry, the collection is the ultimate vacation wardrobe for beachy fun and relaxation. Bold silhouettes, oversized palm prints, offer a sophisticated boho feel throughout while natural fibres, striking embellishments, and innovative knit and crochet techniques emphasize the power of craftsmanship. The color palette ranges from dark, rich earthy tones like terracotta, burgundy and warm browns to sand, bright red, pinky beiges and pops of gold. There’s also a range of greens and yellow that contrast tinted neutrals, sage and white.
Key pieces include:
– a dark brown fringed sleeveless crop top with matching slim midi-skirt,
– a strapless mini-dress with a black and sand desert-inspired print,
– a tiered sleeveless dress in bright red or golden yellow.
– solid-colored long-sleeved kaftans with embroidered front, wide-sleeved, voluminous with geometric prints, and ajewelery-like embellishments, fringes and tassels.
– ocean-inspired Jewelry with shells, coral and underwater creatures as the main motifs.
‘For this collection, it was important for us to bring in rich, textured details because they allowed us to introduce different weaving techniques and highlight a sense of tradition. And in journeying around the world for inspiration, we’ve created elements of a summer wardrobe that celebrate vibrancy – in the print mix, the emphasis on craftsmanship, and the feeling of never ending summer when travelling with friends,’ Eliana Masgalos, Design Director, H&M said in a press release.
The new collection, is presented with a campaign lensed by Sam Rock, starring friend of the brand and supermodel Alex Consani. ‘Shooting the H&M summer campaign with my close friends in Mexico was such a fun experience. The essence of summer to me is carelessness and enjoying time with those you care about. Shooting with Sam on this campaign really felt like we were just on vacation and made it so enjoyable for everyone on set. Grateful to the whole team for just having fun the whole time, you can tell in the pictures we were just enjoying the sun and being with one another!,’ Consani said of the campaign.
The H&M Summer 2025 collection will be available in selected stores and at hm.com in two drops: the first one on 15 May, and a second one on 29 May. Check out the campaign images here.
Follow Fashion Model Directory on Linked In, Facebook, Twitter, and Pinterest, !
