Brand of the Week: Allbirds
Each week, we take the time to highlight our favorite Fashion brands. Last week, we profiled British brand Misha Nonoo and this week we’ve decided to feature Sustainable footwear brand Allbirds.
Described as ‘the world’s most comfortable shoes’ the label was founded by Tim Brown a professional soccer player from New Zealand with the focus of providing shoes that are made from environmentally friendly materials and were both comfortable and had a simple, appealing design. It allows customers a 30-day trial to test out the shoes and if they’re not happy to return them.
In March 2016 the brand launched with Co-Founder Joey Zwillinger and gained popularity for its Wool Runner, which is made from New Zealand superfine merino wool. Allbirds is known for its commitment to sustainable fashion and all of its shoes are made of wool and eucalyptus trees for upper fabrics and sugarcane for soles. It has also become popular among Silicon Valley’s venture capitalists and has been valued at $1.4 billion.
In less than 3 years Allbirds has sold over a million trainers in the US. It has also expanded into the UK with a store in Covent Garden. The brand has plans for more brick and mortar stores in addition to its online business.
Discover the aesthetic and environmentally friendly world of Allbirds at www.allbirds.com and check back next week to find out who our next ‘Brand of the Week’ is.
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