H&M launches exclusive Merch Collection with Ariana Grande
Swedish fashion giant H&M and Ariana Grande have joined forces to release a Sweetener World Tour Collection for Ariana Grande fans all over the world.
Titled ‘Thank You, Next’ the collection was inspired by the American singers’ eponymous hit album. The capsule comprises of 30 articles with t-shirts, hoodies, cropped tops, bags, and bodysuits that feature lyric quotes as well as the famous album cover photo from Ariana Grande’s latest release. All of the items are relaxed and stylish with colorful designs in purple, pink and beige tones. The campaign features dancers and huge Ariana Grande fans, Yoojung, Mina and Yeji.
‘This Ariana Grande merch drop collection consists of everything that a true fan would ever need; the printed hoodie, the cropped top and the statement accessories such as the hair clips stating: ‘thank u, next’. Designing a collection like this has been so much fun, with all these pieces suitable for anyone feeling Ariana at heart,’ said H&M Divided designer Emily Bjorkeheim in a press release.
Grande’s collaboration with H&M follows on her becoming the new face of the French fashion house Givenchy.
The Ariana Grande x H&M collection is now available in stores and online.
Follow Fashion Model Directory on Pinterest, Facebook, Linked In, Twitter and Instagram !
