Rihanna unveils new Valentine collection for Savage x Fenty


Rihanna’s Savage x Fenty has teamed up with designer Adam Selman to launch a collaborative Valentine’s collection.

The limited-edition 19-piece capsule collection comprises of knickers, bras, and accessories such as heart pasties. All of the items come in a palette of red and black with oversized bows and shiny satin fabric. Inspired by legendary American lingerie label Frederick’s of Hollywood and the gaudy aesthetics of the eighties the capsule will arrive in two parts: ‘Locket Down’ and ‘Down the Aisle’.

The campaign imagery features Rihanna herself alongside models Paloma Elsesser, Joan Smalls, Fiffany Luu and Adesuwa.

I couldn’t imagine anyone other than Adam [Selman] for Savage X Fenty’s first designer collaboration,’ Rihanna said in a statement. ‘Adam is everything the brand stands for – fun, playful, sexy.’

‘Lingerie is something I’ve always wanted to design. So many of my collections have been influenced and inspired by lingerie detailing and fabrics, so I jumped at the chance when Rihanna approached me to collaborate with Savage X Fenty. Creating sexy pieces that empower and make you feel confident is at the core of everything I do, that is something Rihanna and I have always connected over,’ Selman added.

The Valentine collection of Savage x Fenty is now available online.

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