Zara collaborates with Pantone for customizable collection

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Zara has teamed up with Pantone to create a new and colorful customizable collection.

Titled “The Custom Collection” the capsule comprises of five types of shirts with various cuts, necklines, and sleeves, a midi dress with armholes and a cropped sweatshirt with a round neckline. The highlight of the collection is that customers can choose the color that best suits their style and personality.

The seven colors are a sky blue shade (Blue Utopia), a vibrant orange (Marigold Orange), a neutral beige color (Fossil Beige), a diluted lime (Lime Fizz), a bubble gum pink (Sassy Pink), a khaki green (Pacific Khaki) or a lavender (Dream Land). A total of forty-nine mixtures can be attained.

All of the items in the collection are made with organic cotton grown with natural fertilizers and pesticides and certified by the OCS.

The Zara x Pantone ‘Custom Collection’ is available now at select Zara stores and its online shop.

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