Fendi introduces its latest ‘Baguette’ campaign


Fendi has unveiled the latest campaign for its iconic ‘Baguette’ bag.

The Italian luxury fashion house tapped model and human rights activist Winnie Harlow and her best friend Shannon Hamilton to star in a new episode of #BaguetteFriendsForever. Shot partly in Miami, the video highlights the importance of friendship and follows the two best friends as they go out for a shopping session and later take to the road for a road trip which culminates on the beach where they dance under a pink sky with their new bags.

The #BaguetteFriendsForever campaign is a series of three short movies that recount the urban adventures of best friends, featuring the Maison’s iconic Baguette bag. The previous installements featured Kiernan Shipka and boyfriend Christian Coppola, and Japanese comedian Naomi Watanabe and American actor Tommy Dorfman. Bringing together a diverse cast of creative celebrities in Shanghai, Hong Kong and New York the episodes follow inseparable friends in their sparkling daily routines as they enjoy shopping, lunch at a favorite restaurant and trying on outfits. The real protagonist, though, is the Baguette bag, the ultimate goal of their quest.

The latest iteration of the Baguette bag is scented and comes in many vibrant colors: the green FF embossed regular shape, with matching knotted leather baguettes in shades brown, pink, and a vivid-pink terry cloth. There are also two new models Nano and Pico Baguette which is complemented by a long chain and can be worn over the body and around the neck.

Fendi has also created a space on its website where Baguette fans can post a personal message illustrated by the Baguette model of their choice and declare their friendship for the people who count most to them.

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