Dior names Rosalia as Newest Global Ambassador

Rosalia Lady Dior 2024 Campaign

French Luxury Fashion house Dior has announced Grammy-winning singer-songwriter Rosalia as its newest ambassador.

The Spanish songstress kicked off the partnership at the 2024 Met Gala wearing a dress designed by Maria Grazia Chiuri that took over 1,800 hours to be completed. She also is the face of a new advertising campaign for the iconic Lady Dior bag lensed by American photographer Collier Schorr. The alluringly shadowed portraits is a celebration of freedom and self-expression with Rosalia showcasing patent leather, matte leather, and pearl-embellished versions of the Lady Dior.

‘A visionary presence now woven into the House’s legacy, new Dior Ambassador Rosalia emerges as an icon of modern femininity in creations by Maria Grazia Chiuri. Displaying innate grace and playful charm, she showcases her compelling elegance with striking contemplation,’ the brand said in a post on Instagram.

The Lady Dior handbag is a symbol of Dior’s enduring style and excellence. Originally named the Chouchou bag, it was later renamed in 1995 after making its debut on the arm of the late Lady Diana, Princess of Wales who had a strong affection for it. For decades it has been a timeless emblem of femininity adorning the arms of countless stylish women.

As Dior’s newest ambassador Rosalia joins the ranks of Marion Cotillard, Natalie Portman and Charlize Theron among others. Check out the campaign images here.

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