Prada releases its 2020 Holiday campaign inspired by Film Noir


Italian luxury fashion house Prada has released its new holiday campaign starring Freja Beha Erichsen, Maty Fall, Mao Xiaoxing, Rudolfs Valbergs and Merlijne Schorren.

Titled ‘A Stranger Calls’ and photographed by Steven Meisel, it is based on an original story by best-selling author Candice Carty-Williams.

Presented as a mystery/suspense story to be solved, the black and white campaign revolves around the five protagonists who were filmed in the Villa Gnutti, in Brescia, Northern Italy, made famous in 1981 by Helmut Newton’s shoot. The unfolding narrative offers altering perspectives, different angles, views and cuts around the characters in the tradition of film noir.

Throughout the course of the film there is a key focus on looks from the new collection such as the Prada Galleria handbag, the Vanity compact-bags, Saffiano and nylon travel accessories and jewelry for him and her, in sterling-silver and tourmaline.

Check out the stunning campaign here

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