Miu Miu Celebrates its Signature Matelasse series With Campaign featuring Gigi Hadid

Gigi Hadid Photographed by Steven Meisel for Miu Miu

talian high fashion womens brand Miu Miu has launched its Signature Matelasse series in two styles – the Wander, and the Arcadie with a campaign featuring Gigi Hadid.

Lensed by Steven Meisel, the campaign was inspired by the life and work of late American artist Margaret Keane who was known for her distinctive paintings of women, children and animals, with exceptionally large, expressive eyes. Hadid poses Hadid poses with the iconic Wander bag and the newly-debuted Arcadie bag. According to the brand, Keane reflects the quintessentially Miu Miu attitude, conceived by designer Miuccia Prada.

‘Miuccia Prada is one of the most inspiring and iconic women in the world – because she explores all of her loves and interests to their fullest potential. It is an honor to see her work, work with her and to experience someone full of knowledge and powerful yet still down-to-earth and kind. She does so much to create spaces to celebrate others. I think of the Miu Miu woman as someone who has similar qualities to Miuccia…playful but calm, classic but cool, in-charge but grounded,’ Hadid said in a statement.

Check out the colorful images here.

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