H&M Beauty releases new Spring 2026 Makeup Line designed for Effortless Expression
Swedish fashion giant H&M’s Beauty Division has released a new Makeup Line for Spring 2026 season.
Designed for effortless expression to be both easy to wear and easy to love, it comprises of 7 vegan products that combine ease of wear with a modern sensibility. With soft impact-sheer textures, radiant finishes and intuitive formulas that enhance natural features with ease, each of the products move seamlessly from minimal daytime looks to elevated evening moments.
Details of the H&M Beauty Spring 2026 Collection:
Blush Touch Liquid Blush (9,99 EUR)
A lightweight liquid blush with a natural soft matte finish, long-lasting wear and nourishing formula. Available in four shades: Peach Blossom, Rose Petal, Soft Sand and Tropical Coral.
Swipe & Smudge Liquid Eyeshadow (7,99 EUR)
A lightweight liquid eyeshadow with a shimmer-metallic finish that delivers customizable intensity for a flawless look and stays smudge-free all day. Available in three shades: Diamond Dazzle, Rose Beam and Bronze Mirage.
Single Eye Shadow (5,99 EUR)
Single eye shadow in a sleek, portable design that’s perfect for creating a variety of looks – from everyday essentials to bold statements. Available in a range of shades: Frosted Whisper, Golden Leaf, Ruby Bloom and Rose Beam.
HYDRA Plumping Lip Balm (12,99 EUR)
All-in-one lip gloss balm that hydrates, nourishes and plumps, leaving lips with a dewy, high-shine finish, a hint of color and a refreshing tingling sensation. Available in shades: Bare Illusion, Sweet Coral, Petal Party, Fudge Delight, Cherry Alert.
Epic Mega Lash Mascara (9,99 EUR)
A long-lasting, non-smudging mascara with highly pigmented waterproof color and a conical brush with dense fibers that reaches every lash, even the inner corners, to separate and give great volume.
Longwear Lock Setting Spray (12,99 EUR)
A lightweight, fine mist setting spray that locks in makeup and extends wear, leaving a natural matte finish.
Hydrate & Refresh Face Mist (12,99 EUR)
A superfine, refreshing face mist that hydrates skin, delivering a natural finish.
The H&M Beauty Spring 2026 collection is available now globally in selected H&M stores worldwide and at hm.com.
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