Swedish fashion giant H&M’s Beauty Division has released a new Limited Edition collection in collaboration with beloved Swedish candy brand BUBS. Inspired by classic BUBS candies, the collection features glossy lip oils, nourishing lip masks, vibrant hair and body mists, and a...

Swedish fashion giant H&M’s Beauty Division has released a new Limited Edition collection of Vegan based Eau de Parfums. Inspired by the warmth and glow of a desert spring, the collection comprises of 3 limited-edition scents made with vegan formulas and crafted using upcycled...

Swedish fashion giant H&M’s Beauty Division has released a new Makeup Line for Spring 2026 season. Designed for effortless expression to be both easy to wear and easy to love, it comprises of 7 vegan products that combine ease of wear with a modern sensibility. With soft...

Swedish fashion giant H&M’s Beauty Division and American Cosmetics brand E.L.F. Beauty have collaborated on a new limited-edition eau de parfum collection The first of a kind groundbreaking global partnership for both brands it comprises of a trio of e.l.f.’s holy grail...

Swedish fashion giant H&M’s Beauty Division is expanding its base makeup category with the launch of a BB Face Stick collection. Driven by the growing popularity of stick-format makeup, the innovative new product is designed to meet the rising demand for quick and effortless beauty...

Swedish fashion giant H&M’s Beauty Division is expanding its fragrance universe with the launch of Eau de Parfum (EDP). The new collection comprises of 4 Distinct Eau de Parfums that can be worn solo or layered into a fragrance wardrobe. Designed to make a lasting impression, they...

Swedish fashion giant H&M has announced a Beauty collection of candy-inspired Essentials and Accessories with Spanish confectionery brand Chupa Chups. Details of the collection are as follows: Lip Swirl Overnight Lip Mask, 6,99 Eur A softening overnight lip mask of Choco Vanilla and...

Swedish fashion giant H&M has unveiled a new limited-edition Gourmand fragrance collection to evoke the warmth and spirit of summer. Offering an indulgent olfactory experience, the collection embraces the growing trend of gourmand fragrances, and perfectly captures the essence of the new...

Swedish fashion giant H&M has unveiled its new curated Wellness collection that offers a holistic approach to personal well-being. A fusion of H&M Move, H&M Beauty, and H&M Home, the capsule comprises of a range of self-indulgent products designed to capture all senses,...

Swedish fashion giant H&M has announced the opening their first ever Swedish flagship stores this Fall. Located in Stockholm, the two stores will offer an assortment of H&M Beauty’s own makeup line, its new fragrance collection and more than 80 global and Scandinavian beauty...

H&M Beauty has unveiled its new fragrance collection with a campaign featuring Norwegian actress Alisha Boe. ‘I loved working on the new H&M Beauty fragrance campaign and getting to be a part of visualizing the different scent personalities. We all know that your mood changes...