H&M Beauty Introduces Summer Fragrance Collection
Swedish fashion giant H&M’s Beauty Division has released its Summer Fragrance Collection 2026 inspired by turquoise waves, sun-drenched days and white sandy beaches.
Expanding on the success of last year’s launch the collection captures the playful energy of the season through juicy fruits, creamy gourmands and tropical florals.
Bursting with sunlit energy, it comprises of Customer favourites such as Wild Strawberry and Sun-Kissed Carame while also introducing a broader fragrance assortment alongside new body and hand care essentials.
Details of the H&M Beauty Summer 2026 Fragrance collection
Wild Strawberry
A soft yet vibrant scent reminiscent of crushed berries, sunshine and laughter that captures the carefree feeling of summer days.
Notes: Strawberry / Violet / Amber
Products: Body Mist – Eur 7.99, Eau de Toilette – Eur 12.99, Body Butter – Eur 7.99, Hand Cream – Eur 5.99
Coconut Escape
A relaxed, sun-soaked fragrance that feels like a sweet summer getaway blending Smooth coconut with luminous ylang ylang and soft vanilla.
Notes: Coconut / Ylang Ylang / Vanilla
Products: Body Mist – Eur 7.99, Eau de Toilette- Eur 12.99, Body Butter – Eur 7.99, Hand Cream – Eur 5.99
Sun-kissed Caramel
A gourmand fragrance that captures the feeling of an endless summer sunset with creamy whipped notes that melt into rich salted caramel and soft vanilla.
Notes: Whipped Cream / Salted Caramel / Vanilla
Products: Body Mist – Eur 7.99
Bahama Pink
Blending sparkling red fruits with tropical dragon fruit and creamy praline, this sun-drenched fragrance feels colorful, youthful and bursting with summer spirit.
Notes: Red Fruits / Dragon Fruit / Praline
Products: Body Mist – Eur 7.99
The H&M Beauty Summer 2026 Fragrance collection is available now in selected H&M stores worldwide and at hm.com.
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