H&M Beauty Introduces A/W 2026 limited-edition Eau de Parfum collection

Swedish fashion giant H&M’s Beauty Division has released its Autumn/Winter 2026 limited-edition Eau de Parfum collection inspired by the cultural mood of the late ’90s and early 2000s.
Crafted with vegan formulas, it comprises of five distinctive fragrances offering a modern interpretation of nostalgic scent profiles, reimagined for today. Each fragrance is designed to suit different moods and personalities and perfectly captures the excitement, confidence and unforgettable moments of a generation.
Details of the H&M Beauty Autumn/Winter 2026 Eau de Parfum collection
Pink Wednesday
Blending juicy fruits with soft florals and creamy vanilla, this playful and vibrant fragrance captures the excitement of carefree days and unforgettable nights
Notes: Kiwi / Litchi / Passion Fruit / Orchid / Rose / Jasmine / Caramel / Woods / Vanilla / Musk
Daily Apple
Combining crisp apple with delicate florals and warm woods, this fragrance has an uplifting everyday signature of freshness thats effortlessly nostalgic.
Notes: Apple / Cassis / Melon / Tropical Fruits / Magnolia / Tuberose / Jasmine / Rose / Lily of the Valley / Violet / Amber / Dry Amber / Musk / Sandalwood
Crystal Glow
This luminous fragrance has a fresh, radiant finish that balances sparkling citrus with airy florals and soft woody notes.
Notes: Lemon / Cedrat / Apple / Jasmine / Rose / Bamboo / Cedarwood / Musk / Amber
Powder Pink
Familiar and contemporary, it features delicate florals layered with juicy berries and comforting musks.
Notes: Cassis / Pomegranate / Raspberry / Yuzu / Jasmine / Peony / Magnolia / Water Lily / Musk / Amber / Soft Woods
Call Me Orchid
Blending luminous florals with creamy woods and amber, it offers a effortlessly elegant lasting impression.
Notes: Mandarin / Peach / Orange Blossom / Jasmine / Frangipani / Musk / Patchouli / Sandalwood / Amber
Priced at Eur 14,99, the H&M Beauty Autumn/Winter 2026 limited-edition Eau de Parfum collection is available now in selected H&M stores worldwide and at hm.com.
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