H&M unveils new Wellness collection
Swedish fashion giant H&M has unveiled its new curated Wellness collection that offers a holistic approach to personal well-being.
A fusion of H&M Move, H&M Beauty, and H&M Home, the capsule comprises of a range of self-indulgent products designed to capture all senses, embrace daily moments of self-care and lay the foundation for genuine wellbeing.
At the heart of the collection is H&M Move’s new Yoga leggings crafted with Lycra SoftMove fabric. Combining softness and functionality, they offer the ultimate comfort and fit, adapting to the body’s every move. Designed to pair seamlessly with the Yoga leggings are sports bras with a sleek design, deep triangle bras, flared bottoms, and biker shorts. All of the pieces come in natural tones of off-white, grounding neutrals, and buttery yellow, designed for low-intensity activities such as yoga and pilates, or meditation.
Complementing the collection are a curated range of self-care essentials from H&M Beauty, and H&M Home to complete your wellness routine. Face tools like jade rollers and rose quartz gua sha, nurture your skin and enhance natural radiance. On the other hand plush embossed cotton towels, matching robes and bathmats, sleek wooden trays, scented diffusers and candles from H&M Home brings luxury to everyday rituals.
‘We designed this collection with the vision of letting January’s light guide us. This crisp yet warm light marks the beginning of the year, showing us where we aspire to be and how we wish to invest in ourselves. We believe in starting gently, nurturing our inner strength, and building from within, so that as the year unfolds, we can glow with our full potential, ‘ Marie Fredros, Head of Design at H&M Move said in a press release.
The H&M Wellness Edit is available now globally in selected stores and at hm.com. Check out the campaign images here featuring Andrea Diaconu.
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